Episode 5

EP 05 The 2-Oreo Principle with Dan Nicholson

Published on: 4th March, 2020

Have you ever looked back at your bank statement and realized that you’re still paying for the $20/month software subscription you don’t use anymore and forgot about completely? Unfortunately, seemingly small amounts of waste like this can compound over time to make a larger impact – much like a couple of Oreos a day. 

On this episode of the Rigging the Game podcast, Dan dives deeper into the 2-Oreo principle and discusses how to purposefully organize and optimize your time and energy, what it takes to correct the aftereffects of waste, and a few relevant examples that you might have experienced yourself.  

What You’ll Learn 


  • How to shift the scope of your perspective with useful data
  • Which aspects of your life might be hiding a few extra Oreos
  • How to put this principle in action to cut down on wasted time and resources
  • And much more!

Favorite Quote


“Let’s be intentional about it, let’s opt in to where we want to spend our money and spend our time…We can actually make a conscious choice to identify those Oreos.”


- Dan Nicholson


How to get involved

Enjoyed the Podcast? Be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for (UN)Conventional Wealth

About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.