Episode 56

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Published on:

26th Nov 2024

Ep 56: From the Field to Financial Freedom

What do retired NFL linebacker Jeff Luc and advertising expert Rei Rocha have in common? They’ve teamed up to disrupt the hydration industry with Chaser Water, the world’s first hydration solution powered by deep sea minerals. Tune in as they share how their unique journeys and passions converge to create a wellness product that’s changing the game for athletes and social butterflies alike.

In this episode, host Dan Nicholson sits down with Jeff Luc, retired NFL linebacker, and Rei Rocha, marketing and advertising professional, to discuss their Miami-based venture, Chaser Water. Combining their expertise in sports and branding, Jeff and Rei aim to provide an all-natural hydration solution sourced from deep-sea minerals. They share the story behind the creation of Chaser, insights into their growth strategy, and how their product redefines hydration for athletes and everyday consumers. They also highlight the challenges and rewards of competing in a crowded beverage market while staying true to their mission of promoting wellness and balance.

Key Takeaways:

Innovation through Deep Sea Minerals: Chaser Water is the first product leveraging deep sea minerals, which provide 92 essential trace minerals and electrolytes for superior hydration.

A Dual-Purpose Product, Chaser Water caters to athletes seeking optimal performance and individuals looking to stay balanced during social occasions.

Unique Hydration Approach: The product offers a convenient solution that replaces the need for bulky water jugs. It features drops that enhance any beverage with maximum hydration benefits.

Founders’ Synergy: Jeff Luc brings his sports background and competitive mindset, while Rei Rocha applies his branding expertise to create a standout product in a crowded market.

Commitment to Growth: The company is focused on expanding distribution and collaborating with athletes, social venues, and wellness communities.

Memorable Quotes:

  • “The ocean is a healer… our minerals go deeper than surface-level hydration. This is a wellness product.” — Rei Rocha

  • “You don’t need a gallon of water to stay hydrated anymore. With Chaser, you get hydration that works on a cellular level.” — Jeff Luc

Ready to experience hydration on a whole new level? Visit chaserwater.com to learn more about the benefits of deep sea minerals and order your own Chaser Water. Whether you’re hitting the gym, the field, or the dance floor, Chaser has you covered. Don’t forget to share your experience and tag @ChaserWater on social media!

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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.