Episode 50

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Published on:

15th Oct 2024

Ep 50: Empathy and Data: Transforming Customer Experience

Are you leveraging empathy and data to transform customer experiences? Discover how Blake Grewal, founder of Bold Growth, uses a unique approach to boost retention and satisfaction for service-based companies.

In this episode of (UN) Conventional Wealth, Dan Nicholson sits down with Blake Grewal, the creator of Bold Growth, to discuss the critical role of customer experience in business growth. Blake shares insights on balancing technology and human interaction, using data to drive satisfaction, and creating empathy-driven customer experiences. He also discusses lessons from endurance sports and how they apply to entrepreneurship. Listen in as Blake reveals how service-based companies, financial services, and contingency law firms can transform their customer journeys by focusing on simplicity, empathy, and data.


5 Key Takeaways:

  • Empathy-driven innovations are vital to creating customer-centric services that resonate emotionally and practically with clients.
  • Data is invaluable for customer satisfaction, but many businesses are not utilizing it properly—organizing and analyzing it is crucial for growth.
  • A growth mindset, derived from endurance sports, can help entrepreneurs persist through challenges and simplify complex problems.
  • Balancing tech and touch is critical—customers still value human interaction despite technological advances like AI.
  • Quick wins and personalization build momentum and improve long-term retention in service-based businesses.


Quote from Blake:

"Building better customer experiences is the differentiator that will set you apart from the competition. It’s not about more leads; it’s about giving the leads you have an exceptional experience.”


How to Reach Blake Grewal:

Website: Bold Growth

LinkedIn: Blake Grewal

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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.