Episode 44

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Published on:

27th Aug 2024

Ep 44: Profiting from Purpose and Sustainability

Are you ready to transform your snacking habits while contributing to a more sustainable world?

In this episode of "(UN) Conventional Wealth," host Dan Nicholson sits down with Nathalia Rojas, the CEO & Co-Founder of 2FIT BRANDS. Nathalia shares her inspiring journey from competitive gymnastics to founding a company dedicated to creating vegan, keto-friendly, gluten-free snacks that are as delicious as they are healthy. She discusses how her background in gymnastics influenced her approach to wellness and sustainability, and how she turned her passion into a thriving business. Nathalia also explores the challenges and rewards of entrepreneurship and offers valuable insights into building a brand that aligns with personal values and global trends.

Key Takeaways:


  • The Power of Purpose: Nathalia emphasizes the importance of aligning your business with a strong personal mission, which can drive success and fulfillment.
  • Sustainable Snacking: Learn how 2FIT BRANDS is revolutionizing the snack industry with its commitment to health and sustainability.
  • Entrepreneurial Insights: Nathalia shares her tips for overcoming obstacles, staying motivated, and growing a successful business.
  • Gymnastics to Business: Discover how Nathalia’s athletic background provided her with the discipline and resilience needed to excel in the business world.


Quote from Nathalia:


"Creating a product that not only tastes good but also supports a healthier planet is what drives me every day."


How to Reach Nathalia Rojas:


Connect with Nathalia Rojas on LinkedIn or visit the 2FIT BRANDS website at www.2fitbrands.com to learn more about her mission and products.

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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.