Episode 3

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Published on:

25th Feb 2020

EP 03: Principles and Preferences with Dan Nicholson

How do you tackle a tough choice? Maybe you flip a coin or consult an expert - but if you’re looking to make better choices that serve you down the road, it helps to have a solid framework in place. 

On this episode of the Rigging the Game podcast, Dan discusses exactly what constitutes a preference-based decision and introduces the principles that help him make important choices - beginning with the concept of optimizing vs. maximizing. Listen in for the first part of a conversation that will change the way you choose.

What You’ll Learn 

  • How our brains are hard-wired to make decisions based on instincts and conditioning
  • What factors into a long-term decision-making approach versus one that lives in the short-term
  • Why you make different choices than Amazon does
  • And much more!

Favorite Quote


“Principles allow me to work through these preferences and navigate life with less anxiety because I’m not going back to this binary mindset of 0’s and 1’s and fact and fiction.”


- Dan Nicholson


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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.