Episode 65

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Published on:

28th Jan 2025

Ep 65: Mastering Financial Certainty: A Guide for Business Owners

In this episode of Secrets to Selling Your Business, host Jacob Koenig is joined by Dan Nicholson, a seasoned entrepreneur, finance expert, and author of the book Rigging the Game. Together, they discuss the importance of achieving financial certainty and implementing systems to align business goals with personal values.


Dan shares his approach to financial management for business owners, focusing on reducing uncertainty and building strategies that prioritize long-term sustainability over short-term gains. Through his structured financial operating system, Dan has helped countless entrepreneurs optimize cash flow, enhance decision-making, and avoid unnecessary risks.



Key Topics Covered in This Episode


  • The significance of financial certainty and risk management for small business owners.
  • Why optimizing for the life you want is more important than simply maximizing shareholder value.
  • The role of financial rules and protocols in improving ROI and overall business performance.
  • Aligning business operations with personal values to reduce stress and avoid regrets.
  • An overview of Dan’s 15 key financial rules and his cash flow protocol.


Connect with the Hosts and Guests


Jacob Koenig


Dan Nicholson


Episode Links and Resources


  • Visit Dan Nicholson’s website for more resources on financial certainty: nthdegreecpas.com
  • Explore the Woodbridge Group’s services for business transitions: woodbridgegrp.com


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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.