Episode 16

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Published on:

13th May 2020

EP 16: Engineering Client Success with Tony Banta

Although companies now have a dizzying array of tools and systems on hand to make day-to-day operations run smoothly, no amount of cutting-edge software can take the place of strong leadership and a desire to serve clients at the highest level. 

Tony Banta is the co-founder of the Client Success System, along with his wife Suzanne, and the host of The Client Whisperer™ Show. The entire process is designed to provide business owners with not only the systems, but the behavioral shifts they need to optimize their clients’ journeys and get them incredible results. 

On this episode of the Rigging the Game podcast, Dan and Tony discuss the practice of recognizing the systems that govern everything in order to optimize for the best possible outcomes, taking a fluid, process-based approach to making changes within your business (or even your clients) as opposed to a binary approach, ensuring that the help you give your clients lasts in the long term, and why your systems will remain useless if you don’t have a strong focus on value creation. Join in for a necessary reality check on what your clients actually need. 


What You’ll Learn 


  • What the signs in a company’s bathroom can tell you about the culture of the organization itself
  • How to troubleshoot the standard process to fit the results to your client’s needs (because we don’t all fit perfectly into the average)
  • Why treating your clients like the boss is a disservice to you and them, and the process Tony uses to prevent this issue entirely
  • And much more!


Favorite Quote


“I quickly found that the best code, the best software solutions were powerless in the face of dysfunctional leadership and dysfunctional organizational structures. And as a systems engineer, that bothered me. So that spurred the next decade of my career of getting out from behind the computer to figure out what makes leaders and teams and organizations tick.”


- Tony Banta


Connect with Tony Banta: 



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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.