Episode 13

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Published on:

1st Apr 2020

EP 13: Using Your Strengths to Play Your Game with Justin and Michelle DeMers

Have you ever taken time out to examine the factors that make up your idea of success? For many of us, those factors come from our upbringing, our peers, or others in our industry. So, in your case, who’s at the wheel? 

Justin and Michelle DeMers met in college as fellow art students, and as they built their first photography business together, they came to realize that simple beauty isn’t enough to sustain actual meaning or satisfying success. There has to be more. The two of them combined their strengths - Justin’s vision and Michelle’s organizational mind - and created a life and a way forward filled with success and impact as they define it.

On this episode of the Rigging the Game podcast, Dan sits down with Justin and Michelle to discuss the path they took into a world of independent creativity, how putting in the effort to connect deeply with clients changes the game, and structuring a business (and therefore a life) that helps you play your own game to the best of your ability. Listen in to embrace what makes your way the best way. 


What You’ll Learn 


  • Why Michelle and Justin believe that beauty should be backed up by substance - and how it impacted their business in the early days
  • How to gather social proof from clients without damaging the relationship by making it transactional
  • Why seemingly risky choices may actually be a necessary, and safer than you think, part of your upward trajectory
  • And much more!


Favorite Quote


“Take a pause and make sure that you're actually going in the direction that you want, not the direction that others may think is more attractive or impressive. And make sure you've got good support to help you make the change when change seems hard or when it's uncertain. But if you can see that where your path is taking you is not where you want to be, you need to make a change somehow.”


- Justin and Michelle DeMers


Connect with Justin and Michelle DeMers: 


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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.