Episode 40

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Published on:

30th Jul 2024

Ep 40: Second-Generation Insights on Family Business

Have you ever wondered how the discipline from competitive sports can transform a family business? Discover how athletic principles shape business success in this episode!

In this episode, we sit down with Rustin Yasavolian, the second-generation CEO of Messina Diamonds in Atlanta. Rustin shares how his background in competitive soccer and bodybuilding has influenced his approach to running a successful family-owned jewelry business. He highlights the importance of balancing tradition with innovation, effective client communication, and continuous improvement. Rustin's journey from the sports field to the business world provides valuable insights into the transferable skills that contribute to entrepreneurial success.


Key Takeaways:


  • ⚽ Sports Skills in Business: The discipline, teamwork, and competitiveness developed in sports are directly applicable to running a business.
  • 💡 Balancing Tradition and Innovation: Successfully integrating new ideas with established practices is crucial for long-term success in family businesses.
  • 📞 Effective Client Communication: Proactive communication throughout the custom design process ensures client satisfaction and prevents misunderstandings.
  • 🔄 Continuous Improvement: The mindset of constant refinement and creativity in bodybuilding parallels the approach needed for business growth.
  • 💼 Reinvesting for Growth: Investing profits back into the business, focusing on technology, marketing, and hiring, yields substantial returns.


Quote from Rustin: "I would rather make less money on the front end but produce something great for you because that turns into free advertisement for me."



How to Reach Rustin: https://www.linkedin.com/in/rustin-yasavolian-06ba78bb


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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.