Episode 37

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Published on:

9th Jul 2024

Ep 37: Business Fundamentals: Blending Philosophy with Modern Marketing

What does it take to transform a profession’s public perception while mastering the art of business and marketing?

 In this episode of the (UN)Conventional Wealth podcast, host Dan Nicholson interviews James Chester, a passionate advocate for holistic health and professional integrity. 

James has dedicated his career to amplifying the voice of a niche profession, ensuring its true potential is recognized and respected. They discuss the journey of transforming misconceptions, the vital role of philosophy in professional practice, and the blend of old-school and new-school marketing strategies that drive business success. Listeners will gain insights into building a sustainable and impactful business while staying true to core values and philosophies.

Key Takeaways:

  • Public perception can be expanded through clear and consistent messaging.
  • A strong philosophical foundation provides resilience and purpose.
  • Each practitioner’s unique approach adds value to their services.
  • Combine traditional community engagement with modern digital marketing.
  • Sharing success stories can change public perception and attract clients.

Tune in to learn how to harness the power of philosophy, artistry, and strategic marketing to build a thriving and impactful business. Whether you’re a seasoned professional or just starting, this episode offers valuable insights to elevate your practice.

Reach out to James Chester on LinkedIn at: https://www.linkedin.com/in/jim-chester/

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About the Podcast

(UN)Conventional Wealth
(UN)Conventional Wealth is the top resource for entrepreneurs who want unconventional strategies and tips to win at business and life on their terms.

Entrepreneurs who are breaking through barriers while setting new standards in their industry recognize that the cliché, cookie cutter, and conventional recommendations about finance and business don’t apply to them.

This podcast will release you from the “WHAT YOU SHOULD BE DOING” chains so you can massively win at business and life by playing your game.

Painful shyness intersecting with an insatiable desire to compete (and WIN) birthed a relentless curiosity to understand how to massively win at business and confront fears without conforming to a set blueprint.

This show is for the purpose-driven entrepreneur who recognizes that the cliché, cookie cutter, and conventional recommendations about finance and business don’t work because they’re playing a different game.

As a painfully shy kid, I often found myself on the sidelines quietly observing the game of sports, life and business until the flames of competitiveness grew to a bonfire and took over. From the ashes, birthed a relentless curiosity and drive to understand how to massively win at business and confront my fears without conforming to a set blueprint.

I share the unconventional strategies and tips I learned to make sure you win (get what you want) under your rules. Hear all the “a-ha” moments as a business owner, dad, exercise enthusiast and serial idea generator while interviewing other thought leaders who have developed their own strategies to rig the game to win.